A compact company with more than 10 years of experience in the sector needed a new, consistent and modern branding that would respond to the company’s values.

We find two scenarios. On the one hand, a company with an average target of 40 years led by a team of professionals between 25 and 35 years old. Trovit was not the same outside the box as inside the box, so the challenge was to design a branding in which both sides could identify the essence of the company.

The result, a typographic logo without symbols or imagotypes. A typeface designed especially for the brand, with softened corners and a low box to convey more proximity between customers and the brand.

An updated color palette focused on the main verticals already defined and a neutral color for all those generic brand communications through a petrol blue.

White predominates in communication outside the box. The goal is to build security and trust. Inside the box we use color as a background to makes the communication more youthful and explosive.