From 2023, I worked within CUPRA’s Digital Product Department as a Product Designer, contributing to projects with a strong conceptual and strategic focus. My work was primarily centered on early‑stage development, where research, design thinking and concept definition played a key role in shaping new digital products and experiences.
Role
Art & Product design Lead
Art Direction · Infotainment Systems
Leads the conceptual art direction of future-focused infotainment systems, defining visual languages, interaction principles and exploratory design proposals aligned with CUPRA’s vision.
Sonic Identity Directon
Defines and shapes CUPRA’s sonic strategy in collaboration with the client, leading the conceptual design of the infotainment sound palette to reinforce brand identity and emotional experience
Client Lead
Acts as the main point of contact for presentations and strategic alignment, translating vision and constraints into clear direction for both client and internal teams.
Team Coordination
Coordinates multidisciplinary teams, aligning workflows and unifying design criteria to ensure coherence across concepts, decisions and outputs.
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