Seni

Colvin is one of the most important startups in the flower industry in recent years.

Valentine’s day is one of the most important date arround the world because is the day to celebrate the love and for Colvin is one of the best oportunities to sell flower bouquets, the best seller of the celebration. 


In this case we decided to make a TV spot because was a great opportunity to impact thousand of people and increase the traffic on our website.

More impacts = more traffic on our website = more opportunities to convert into sales.

We decided to contact to Full Circle Karma a Barcelona’s independent agency specialist in designing storytellings. 

The objective was to make an amazing TV spot with “FCK” and design together a guideline campaign where the video assets were the axis of all communication. 

In my case I had the responsability to design de Art direction of the Social Paid Ads. 
Senior Brand designer

Client
Colvin / thecolvinco.com

Year
2020





Social Ads - Plan A. 

We decided to design a first pack of emotional paid ads using macro videos of the product and connecting them with the visual aesthetics of the spot so as not to lose the visual essence.
 

Social Ads - Plan B.

We carried out an A/B test with alternative assets in all markets in order to see what type of proposal was best received by the user and thus improve our effectiveness in future campaigns. 



In this case we design assets focused in user needs, product price and free delivery.




Result

Proposal B was much more effective. Being proposal A more visually and emotionally attractive, we deduce that the user interacted more with a communication much more focused on his needs than on the emotions of the product. The user liked a communication that was more focused on solving a problem easily, with good value for money and with good delivery conditions.


In General, from that moment we apply this result to future Social Paid communications and we manage to increase the user's response rate, thus helping to improve the conversion rate.